David Beckham signs for Tudor watches

At noon on Tuesday 30 May, Tudor announced that David Beckham has become a new ambassador for the watch brand and for their “Born to dare” campaign.


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30 May 2017

Beckham joins the All Blacks and Beauden Barrett as Tudor testimonials, and his own portfolio of endorsements extends even further, following contracts with Adidas, H&M, Pepsi, Sharp, Motorola, Walt Disney theme parks, Haig Club Whisky, Biotherm Homme skincare products and others. Beckham also supports charity organizations involving children: he is a Goodwill Ambassador for UNICEF, and dedicates energy to the health of children in Africa through Malaria No More.


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David Beckham’s tattoos create an interesting backdrop for one of the latest Tudor watches, the Heritage Black Bay S&G. It’s a good match: the watch is a combination of great performance, toughness – the steel case is waterproof down to a depth of 200 metres – and beauty, with yellow gold bezel and bracelet details.

Beckham likes mechanical watches, and first came into contact with Tudor through its parent brand Rolex. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together.”

beckham black bay

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Read more at the Tudor website.