Unusual materials: Giuliano Mazzuoli, concrete Featured

Yes really. A wrist watch made of cement


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02 May 2016

Giuliano Mazzuoli is not an ordinary watch designer, and his watches are likewise different from most. He is Italian, though he would probably describe himself as Tuscan or Florentine. He takes inspiration from unusual sources, such as gas metres which led to his watch “Manometro” that looks exactly like a gas metre. This was followed by “Contagiri” based on a car dashboard revcounter. His “Carrara” had a case and dial in solid white Carrara marble. His latest piece is called “Cemento” and the idea came from some builders mixing some concrete for work in his garden. He developed a careful polishing process to preserve the material’s characteristic grey-green colour.


Cemento, the latest watch by Giuliano Mazzuoli

It is a large piece, 45 mm in diameter and 13.5 mm thick, but it wears comfortably, with a Tuscan calfskin strap and deployant steel buckle. It is water-resistant to 5 bar (50 metres), and houses an ETA 2824/2 self-winding movement providing 40 hours power reserve. The simplicity of the dial, with applied metal indices, creates a perfect contrast with the flecked texture of the concrete.

Cemento costs €3,600 and it is already available in multibrand distributors. www.giulianomazzuoli.it