Watchmaking company IWC presents its legacy in a brand new book by Paulo Coelho

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31 March 2010

With about 550 parts, weighing in at 4.4 kilograms, the latest IWC creation is not a mechanical watch, but a documentation of its past and present, a book titled "Engineering Time Since 1868." In line with its spirit of innovation, IWC did not just write a history book. Project-managed by Manfred Fritz, this is also a fascinating book within a book. Written by Paulo Coelho and illustrated by Enki Bilal, it contains imaginative stories that depict IWC’s six watch families. Three years in the making, IWC Schaffhausen's Engineering Time Since 1868 presents IWC’s rich archive of information, photos, drawings, letters and much more in a single volume for the very first time.

Georges Kern, CEO of IWC Schaffhausen describes the book as “a journey of discovery through the company’s history,” which began ever since the young American Florentine Ariosto Jones founded IWC in 1868. He adds, “The book aims at enhancing the knowledge and understanding of the brand – our heritage, our tradition, our history – and does it in-depth and on a grand scale. Most importantly, it pays tribute to the company watch makers and engineers. It also considers the vision of what IWC stands for today.”

Click here to read Cheryl Chu's complete article with many illustrations.