Chopard and cinema: "Nine"

by 12 January 2010

Chopard enjoys a rich and illustrious history with the world of cinema and its icons of the silver screen. For many years the Swiss luxury watchmaker and jeweller has played a dazzling leading role within the film industry, not only as jeweller to the stars but also as both Official Partner to the Cannes Film Festival and creator of the much coveted Palme d’Or and Trophée Chopard. Now comes a very special new creative project: “NINE”.

Chopard has created an exclusive film collection of dazzling jewelry for The Weinstein Company’s (TWC) upcoming film, “NINE,” Academy Award nominee Rob Marshall’s (“Chicago,” “Memoirs of a Geisha”) adaptation of the Tony Award Winning Broadway musical. This marks the first time that Rob Marshall and Harvey Weinstein have collaborated since reviving the Hollywood musical with “Chicago,” winner of six Academy Awards, including Best Picture. The announcement was made today by Caroline Gruosi-Scheufele, Co-President and Artistic Director of Chopard.

"NINE" is a vibrant and provocative musical that follows the life of world famous film director Guido Contini (Daniel Day-Lewis) as he reaches a creative and personal crisis of epic proportion, while balancing the numerous women in his life including his wife (Marion Cotillard), his mistress (Penelope Cruz), his film star muse (Nicole Kidman), his confidant and costume designer (Judi Dench), a young American fashion journalist (Kate Hudson), the whore from his youth (Stacy “Fergie” Ferguson) and his mother (Sophia Loren).

“I called Caroline, whom I’ve known for years, to see how we could work together on this project,” said Harvey Weinstein, co-chairman of TWC. “We were looking for a jewelry brand to work with our costume designer Colleen Atwood and I knew Chopard would work seamlessly”.

“After meeting with Colleen Atwood, the Academy Award winning costume designer working on ‘NINE,’ I immediately understood the need for a very personalized look for each of these very different roles.” said Caroline Gruosi-Scheufele. “Colleen explained her stylistic inspiration for each of the women and together, we created a very special Haute Joaillerie collection, tailor-made to reflect the style and personality of each character.”

Caroline Gruosi-Scheufele, Co-President and Artistic Director of Chopard, is the driving force behind Chopard’s unique relationship with the world of cinema. It was she who personally designed the Palme d’Or eleven years ago and it was she who also went on to create the Trophée Chopard in 2001 which each year since has been awarded to two new rising stars in recognition and encouragement of their talents. With previous winners of this award including the 2008 Oscar-winning Best Actress Marion Cotillard it is unsurprising that the Trophée Chopard has quickly been established as one of the film industry’s most aspirational awards.

Renowned for its original and outstanding creations, Chopard is also a well established sight on red carpets the world over - from the Oscars in Hollywood to the César awards in Paris, to the BAFTAs in London,to the Mostra del Cinema of Venice. From the most legendary of film stars to the most talented of young hopefuls, celebrated actresses across the globe have looked to Chopard to make them dazzle on the red carpet. In honour of this very special association Chopard created its first ever Red Carpet Collection in 2007. This diverse Haute Joaillerie collection of exceptional pieces was expertly created by Caroline Gruosi-Scheufele with the purpose of catering to each and every possible red carpet moment. Pieces from this prestigious collection, created once again in 2008, have adorned leading ladies on the most revered red carpets in the world as Chopard continues to forge its creative links with cinema’s most memorable moments...

In the photo: Chopard jewellery as featured in the new major motion picture "Nine" starring Nicole Kidman, opening in theaters soon.

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