IWC Schaffhausen - new flagship boutique in Beijing

Innovative design and sumptuous materials


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27 November 2012

On 22 November 2012, IWC opened its flagship in Beijing, its second boutique in Asia, during a spectacular ceremony that saw the presentation of an exclusive watch, the IWC Portuguese Sidérale Scafusia, dedicated to the Chinese capital.

Georges Kern, CEO of IWC, said, “Our new Flagship Boutique takes IWC’s watchmaking heritage to a new level. We are proud to celebrate this occasion with our distinguished guests and to honour the importance of the Chinese market with an exclusive timepiece”.

The guests included actress Tang Wei, Olympic gold medal winner Chen Yibing, actor Su You Peng, actress Zhu Zhu, movie director Wang Xiaoshuai, and artist Wang Luyan. From the company, alongside Georges Kern were Benoit de Clerck, Managing Director of IWC Asia Pacific, and Dennis Lee, Managing Director of IWC China.

The boutique is on Parkview Green, a new mall in Beijing's business district. It represents an important step for the watch brand, partly for its sheer size: it is a two-level glass cube over a floor area of about 300 square metres, with superb interior design in dark woods and fine textiles that evoke the sort of quality that is synonymous with the marque.

One room of the boutique is dedicated exclusively to the Portuguese Sidérale Scafusia, a remarkable instrument whose movement has over 500 components, with a constant-force tourbillon escapement, and functions that include solar and sidereal time, twilight, sunrise and sunset times, stars and constellations. It was this reference that became the exclusive watch dedicated to Beijing, with a celestial chart on the caseback depicting the profile of the Forbidden City. The watch will be stored in this boutique, a worthy home.

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