Longines - Winged tradition Featured

Celebrating 180 years of elegance, tradition and performance

by 03 July 2012

Longines has been a well-known watch brand for several decades, but do you know where its name came from? Let’s go back to the year 1832, when Auguste Agassiz started working in a trading office in St. Imier, Switzerland. Watchmakers would work from home and supply their products to his trading office. Agassiz sold the watches through a network of contacts. In the 1850s, his nephew Ernest Francillon wanted to set up a factory where the watches could be produced under one roof, and purchased two pieces of land in 1866. The site, locally known as ‘Les Longines,’ was where the factory was built the year later, giving the watch brand its name. In fact, its logo from that time remained unchanged and is today the world’s oldest trademark or logo still in use in its original form.

Longines is offering four beautiful limited edition timepieces to fête its 180th anniversary since its founding in St. Imier in 1832. 180 years of non-stop watchmaking shine through in these collectible watches. The Longines Column-Wheel Single Push-Piece Chronograph is reminiscent of the first chronographs produced by Longines since 1878. Powered by Calibre L788, the watch features a single push-piece for easy functionality. The Agassiz 180th Anniversary Limited Edition is a stunning rose gold diamond watch for the ladies. 180 diamonds are set on the dainty, 25.5-millimetre case. The 180-piece collection comes with a classic black alligator strap. La Grande Classique de Longines 180th Anniversary Limited Edition is an elegant sports quartz watch in steel with a mother-of-pearl dial set with 12 diamonds. For those who love nostalgia, 180 numbered yellow gold pocket watches – the Longines Lépine 180th Anniversary Limited Edition – commemorates the first pocket watches made by Agassiz. The guilloché back opens to reveal an engraved case base, and the white lacquered dial is a nice contrast with black Roman numerals and blued steel hands for a modern classic piece.

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