Van Cleef & Arpels - the Poetry of Time Featured

Boy meets girl as Van Cleef & Arpels unveils two Poetic Wish watches

by 07 June 2012

A century after Van Cleef & Arpels was founded, a fairy appeared, blessing the hours with her dazzling diamond wand, the minutes with the tips of her wings, and gifted a wish to a baby girl that all her life she would know happiness, joy and love. The infant grew into a girl rapt with the City of Romance: the Eiffel Tower, the ferris wheel of the Jardin des Tuileries and Place Vendôme. The girl became a young woman who, in the heat of summer, marked the hours as she stepped onto a bridge over the River Seine, with all the tentative exhilaration of anticipation, towards a young man, who counted the minutes until they could meet for a midnight kiss. This is the journey of Van Cleef & Arpels' Poetic Complications, which began with the Lady Arpels Féerie watch, continued with Une Journée a Paris and last appeared, in 2010, in the Pont des Amoureux watch.

The Poetic Wish
This narrative romance of love, fascination and discovery continues with the Lady Arpels Poetic Wish and Midnight Poetic Wish timepieces. In these new creations, we meet the young girl some years later, as she gazes from the Eiffel Tower across to the Notre Dame Cathedral. As the hours pass, she travels toward the centre of the dial, making a wish, which is carried on a kite to the Ile de la Cité, minute by minute, letter by letter. Along the Seine, at the top of Notre Dame, a young man steps onto the cathedral's terrace at dusk. A shooting star appears to carry his message across to the Eiffel Tower. Dreams are realized, hearts united, wishes met.

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