Gc watches have launched its first ever ladies' mechanical watches at Baselworld 2012. It's smart luxury lifestyle at its best, offering fashionable, Swiss made watches to modern women. Its campaign photographs feature talented young people living out their dreams in real life, whether they be songwriters, artists or fashionistas. The new ladies mechanical watches come with two references: a skeletonized movement or a mother-of-pearl treated dial for a translucent, elegant effect. 115 pieces will be available in the United Arab Emirates boutiques starting this Christmas.
Gc is a brand closely linked to Paul Marciano, founder of Guess fashion and lifestyle. It was created in 1997, with the ambition of inspiring a sophisticated standard of living, with timepieces of real value, Swiss-made, combining Swiss quality and European design.
Just like the Guess brand that combined American informality with European style, upscale with cutting edge, Gc watches combine sporting influences with luxury elements. The name "Gc" is an acronym of "Guess Collection." Gc watches are easily recognizable from the embossed Gc, and their modern design, often featuring pink gold and contrasting materials. Gc watches are more discreet than the other Guess watch brand known as simply Guess Watches.
Paul Marciano has said, "My own personal luxury comes from doing what I love every day, constantly creating new things and pushing the boundary of what is possible. Watches are one of my great passions and I wanted to created a statement of luxury that would be an extension of who I am. As such, the creation of Gc was one of my momehnts of Smart Luxury. Gc timepieces embody the Smart Luxury concept – fabulous design, excellent quality, attention to detail and all at a remarkable price point – that makes me feel good when I wear them. Gc epxresses me and makes a statement of my personality."
Gc watches are available in Guess boutiques.
Below, Gc-4 15th Anniversary Limited Edition, manually wound, skeleton movement, 115 pieces
Below, the Gc-1, men's chronograph in stainless steel, black PVD and rose gold PVD
Below, Gc Sport Class XL-S Glam Matte, an all-black sports watch for women
Below, Gc Classica Automatic, Swiss-made movement, hours, minutes, seconds, date, crescent window revealing movement, sapphire caseback
Below, the Gc Class Lady 15th Anniversary Limited Edition, in three variants, all-steel, rose gold PVD, and a luxury diamond model
Below, the Gc-3 Aquasport Colour Boost, available in different colours, water resistant up to 300 metres