Rolex, luxury sport watch Featured

The King of the Deep writes a new chapter with the opening of its flagship at One Hyde Park
by 08 June 2011

One Hyde Park is well-known as Britain’s most exclusive residence and now it is also home to the Rolex UK flagship store. This is where you will find the country’s largest collection of Rolex watches in a sophisticated setting. An Italian aqua glass façade surrounds you, creating a crystalline, underwater effect. Contemporary details from Crema Marfil Spanish marble floors to leather walls embossed with the iconic Rolex Jubilee pattern reflect the meticulous design and craftsmanship of the timepieces. These are our picks from this year’s new collections.

Blue and pink – the new Yacht Master has never been so colourful. The watch case and bracelet are made of Everose Rolesor, a combination of 904L stainless steel superalloy and 18-carat Everose gold. The easily programmable countdown function with mechanical memory ensures you will have a great start at your next regatta.

UK retail price: £17,940

The all-round bestseller is now better than ever with 904L stainless steel, a superalloy more commonly known for its use in surgical implants. The blue Parachrom hairspring and Paraflex shock absorbers make this watch more accurate and stable than ever before.

UK retail price: £5,530

Chocolate and ivory, the Daytona may just become your new favourite, now available with a black alligator strap. This chronograph is equipped with a 30-minute and 12-hour totalizer. The monoblock black Cerachrom bezel with numerals make this a very smart yet elegant watch.

UK retail price: £19,670

Rolex proves that it’s just as popular with the ladies by offering a special edition of the ever-popular Date Just timepiece, which now features a beautifully texturized mother-of-pearl dial sprinkled with gold dust – an elegant update on a classic piece. The stunning new Lady Date Just collection also offers a variety of metals, bracelets and dials.

UK retail price: £24,040

Navigating through so many collections is no easy task. That’s why a multi-lingual, multi-cultural staff is there to assist. This Rolex flagship also has its own on-site watchmaker who provides technical advice and services. For those who like to shop in discretion, there are two private suites where shopping is sure to become a personable and stress-free experience.

Rolex by TIME², One Hyde Park, 100 Knightsbridge, London SW1X 7LJ, Tel. +44 (0)20 7292 0345

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