What is considered state-of-the-art today was once a step ahead of its time, when it was first created. This also applies to precision measuring instruments such as a wristwatch. At a time when pocket watches ruled the market, the introduction of the first water and dustproof wristwatch of the world was both daring and revolutionary. Rolex’s renown is inextricably linked to this watch, the Oyster model, and to the pioneering and visionary spirit of Hans Wilsdorf, the company’s founder.
The story of success is filled with inventive talent, highly aesthetic design and reliable precision technology. In 1926, the revolutionary Oyster model saw the light of day. In 1931, Rolex invented the world’s first self-winding mechanism. And soon the whole world turned into a giant experimental laboratory for Rolex to test its qualities: the deepest oceans and the highest peaks were conquered, as well as the social arena, by timepieces both reliable and beautiful.
With their innovative developments and classic design Rolex has, over the years, evolved as a benchmark for quality and prestige – a world-class manufacturer of luxury watches, a distinctive brand. The quest for chronometric precision is also reflected in its current models, that are classic as well as contemporary and a statement of elegance possessing a timeless beauty.
Highscore-Living – The new Rolex Daytona
Wearers of the new Oyster Perpetual Cosmograph Daytona will feel connected to the beauty of a landscape with a winding road, for the Cosmograph Daytona, introduced in 1963, is inseparably linked to racing sports. It allows precise time measurement with accuracy down to 1/8th of a second, while the tachymetric scale on the bezel enables the instant reading of a speed over a given distance.
The newly developed black cerachrome bezel is a reference to the 1965 original. The high- precision certified chronograph is driven by the 4130 calibre movement, with a column wheel and vertical clutch, exclusively conceived and manufactured by Rolex. The sophisticated aesthetics of the new Cosmograph Daytona are heightened by the luxurious materials used: the case in 18 ct Everose gold, the chocolate or ivory-coloured dial, and the strap in black alligator leather.
A spirit of adventure and the quest for new challenges had a substantial influence on the creation of the Oyster Perpetual Explorer. On 29th May 1953, Sir Edmund Hillary and Tensing Norgay were the first to conquer Mount Everest. As far back as then, the expedition team relied on the qualities of the Rolex Oyster Perpetual.
Exactly 40 years after its launch, the Oyster Perpetual Explorer II has received a complete make-over and is meeting even higher standards with regards to reliability. The case has been upsized to 42 mm and houses the latest 3187 calibre movement, which has been entirely designed and engineered by Rolex. The watch is equipped with a number of technologies recently patented by Rolex, like the Paraflex shock absorbers and the non-magnetic Parachrom hairspring, ensuring unparalleled reliability and shock resistance. It’s the ideal instrument to take you to the limit and beyond.
New Horizons – The Yacht-Master II
With its impressive size and sturdy appearance, it is a tribute to ocean-faring maxi yachts. In its latest edition, the Yacht-Master II is the first professional wristwatch of the Qyster collection crafted in Rolesor Everose.
With its numerous innovations, the Yacht-Master II, first introduced in 2007, epitomises the quintessence of Rolex’s technological superiority. One of its exclusive features: the Ring Command bezel. Rotatable through 90° and mechanically connected to the movement, it serves to set and to lock the countdown programming. Some of the microcomponents of the unique 4160 calibre movement are fabricated using UV LiGA – another one of Rolex’s innovative new technologies, unthinkable without the resolute pioneering spirit that characterises this company.