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IWC Schaffhausen with Peter Lindbergh for "A Night in Portofino" Featured

The luxury watches brand magically transports guest stars from the U.S.A. to the lovely Italian coastal town
by 11 May 2011

Stars gathered in Culver City to celebrate IWC Schaffhausen and Peter Lindbergh’s “A Night in Portofino,” a brilliant photographic collaboration between the legendary photographer, the renowned Swiss watchmaker and IWC’s friends of the brand. Exclusively in the U.S. for one night, the photos capture the spirit of “La Dolce Vita” and the true elegance of Portofino in the 1960’s.

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The celebrities in attendance included Eric Dane, Patrick Dempsey, Rebecca Gayheart, Michael Muller, Sylvester Stallone, Rachel Zoe, Joe Manganiello, Mia Maestro, Maggie Grace, Justin Chambers, Alexander Skarsgard, Isabel Lucas, Shiva Rose, Goreski, Carla Gugino, Julian McMahon, Emmanuelle Chriqui, Dermot Mulroney, Rob Lowe, Daniel Henney, and Zhou Xun.

For the exclusive U.S. event, IWC created their own Portofino in Los Angeles, and for this, the historic Culver City Studios were the ideal location. When guests first arrived, they were treated to a gallery-like setting displaying almost 50 photos, and a movie expressing the excitement of the shoot. As they moved further into the gallery, the party began to transition, and everyone was transported to the lovely town of Portofino. Aromas of delicacies from Italian markets filled the rooms as guests were entertained by authentic street acts and were photographed dressed in 1960s costumes. Things even became competitive on the bocce court!

Peter Lindbergh’s Portofino

In May 2010, Peter Lindbergh, one of the greatest photographers of them all, portrayed IWC’s Friends of the Brand against the nostalgic backdrop of a 50s/60s-style Hollywood film set. Whether it was Cate Blanchett eating an ice cream whilst clutching Kevin Spacey’s arm, Elle Macpherson and Eric Dane on a scooter radiating genuine Italian lifestyle or Luís Figo and Matthew Fox aboard a sleek powerboat, the cast had a wonderful time which is clearly reflected in all of the brilliant images. The resulting exhibition, “Peter Lindbergh’s Portofino”, consists of a series of impressive black-and-white photographs, and these are the images that were premiered at Culver Studios. The exhibition is scheduled for a world tour that will include other major cities in the Middle East, Asia, and Europe

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