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Breaking the Waves with IWC Featured

IWC Schaffhausen and David de Rothschild's Adventure Ecology set sail and encourage us to think of waste as a resource
by 23 September 2010

Re-use, re-cycle, re-think – as simple as these three words might be, they are probably the hardest things we have to do nowadays to save our planet. IWC Schaffhausen is never a company that does things the easy way. In fact, it has sponsored an unprecedented expedition led by adventurer and environmentalist David de Rothschild. The Plastiki Expedition’s message of rethinking waste as a resource was loud and clear, as de Rothschild and his crew gallantly sailed from San Francisco all the way to Sydney on a vessel made almost entirely out of plastic bottles. It’s all about the ocean this year for IWC, as it has just re-launched its Portuguese Collection. Luxos discovers the ultimate tribute that IWC pays to navigation and environmental causes.

12,500 reclaimed plastic bottles, a uniquely recyclable high-tech fabric, solar panels, wind turbines, bicycle generators, and a huge conviction towards saving the environment are what kept David and his crew going during these 130 days across the Pacific Ocean. Equipped with the Ingenieur Automatic Mission Earth Edition “Adventure Ecology” throughout the journey, they triumphantly sailed into the port of Sydney in July, to the delight of Georges Kern, CEO of IWC. During the christening ceremony back in March, Kern expressed, “We are pleased to join [David] on board his breathtaking expeditions to the planet’s most vulnerable ecosystems and to play our part in raising awareness of the consequences of human action.” The robust Ingenieur Automatic Mission Earth Edition “Adventure Ecology” watch is proof of IWC’s commitment to climate protection.

To celebrate the successful conclusion to the Plastiki Expedition, IWC Schaffhausen put the platinum version of the Ingenieur Automatic Mission Earth Edition “Adventure Ecology” up on www.theplastiki.com for virtual bids. IWC has donated the entire proceeds to “Sculpt the Future”, an Adventure Ecology foundation. The stainless steel version of the watch is limited to 1,000 pieces. So while you don’t have to build your own boat and sail across the world, you can contribute to the cause by purchasing this limited edition watch at one of your nearest IWC boutiques. Saving the earth is easier than you think!

In line with the Plastiki Expedition, this year IWC re-launched The Portuguese Collection with brand new references. The spirit of navigation is the theme. “Portuguese is our iconic collection. IWC is a rather masculine brand, but this collection is also worn by many women. Our brand new Portuguese Yacht Chronograph will successfully address watch lovers who want something sporty yet elegant at the same time,” added Michael Brouwer, Associate Director of Project Management. For the connoisseur, the Portuguese Grande Complication is an impressive, collectible item. It’s essentially The Grande Complication in a Portuguese case. It has 657 mechanical components, automatic chronograph movement, perpetual calendar, perpetual moon phase, minute repeater, small hacking seconds and an engraving of a sextant on the case back. With a power reserve of 44 hours this is without doubt the flagship of the Portuguese Collection.
China Fall 2010