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2010 Doha Jewellery & Watches, redefining global luxury Featured

Over 250 international brands at the show in Qatar
by 17 February 2010

The 7th annual Doha Jewellery and Watches Exhibition is the leading event of its kind in the region. Its gold sponsor is Qatar National Bank (QNB), while Commercial Bank and Qatar Airways will be Silver sponsors. The exhibition will be held from 16 – 21 February 2010 at the Doha Exhibitions Center in Qatar. As for previous years, it will attract a strong field of new renowned international brands while retaining current loyal exhibitors. This year’s event will showcase over 250 international brands including several of the world’s leading names in the industry.

In addition to an impressive list of returning buyers, this year’s exhibition will host for the first time more than 30 new participants representing some of the world’s leading names in the industry.

Ahmed Al Nuaimi, Chairman of Qatar Tourism Authority commented: “The timing of the 7th Doha Jewellery and Watches Exhibition is significant in that it falls between the two most important jewellery and watches exhibitions in Switzerland: the Salon International de la Haute Horlogerie in Geneva and Baselworld in Basel. The Doha Jewellery and Watches Exhibition has thus become part of the preview series for the latest collections.”

Under the patronage of His Excellency Sheikh Hamad bin Jassim bin Jabor Al Thani, Prime Minister and Minister of Foreign Affairs, who will inaugurate this prestigious exhibition, the luxury six-day showcase will be the largest to date, covering nearly 15,000 square meters of exhibition space. More than 20,000 visitors are expected to attend the 2010 show.

“There are more than 30 exhibitions hosted annually at the Doha Exhibitions Center, and the Doha Jewellery and Watches Exhibition is one of most prestigious and widely attended in the region,” said Al Nuami. “It is among the top ‘must-attend’ events for both exhibitors and buyers. This event not only places Doha at the center of innovation in the art of jewellery and watch design, but also underlines our dedication to offering the best in the region to our visitors and residents.”

Officine Panerai, the Italian fine watch-making company founded in Florence a century and a half ago and now a brand with an enviable visibility on the global market, is exhibiting at Doha Watches & Jewellery Exhibition 2010 for the third consecutive year. Three years ago Officine Panerai announced its partnership with leading luxury brands distributor Ali Bin Ali, and planned on opening its first Boutique in Doha. With these milestone developments, Officine Panerai widens its presence and distribution of highly exclusive luxury watches and world-renowned precision timepieces within the Gulf region. The new boutique opened in November 2009 in the largest and most luxurious shopping centre, Villaggio Mall, in Qatar.

Milvin George, Regional Brand Manager for Officine Panerai said, “We are very pleased to be part of the Doha Watches & Jewellery exhibition this year and proud to bring deep rooted heritage and horology of Officine Panerai to the Qatari market where we are confident that it will be well received by customers who appreciate sophisticated craftsmanship and exclusivity.”

At Doha Jewellery & Exhibition, Officine Panerai will be presenting the Luminor 1950 Ceramic 8 Days Chrono Monopulsante GMT (PAM00317), a diver’s watch like all its predecessors, but with a series of additional functions which make it one of the most sophisticated sports watches available today; and the Radiomir Tourbillon GMT 48 mm, Pink Gold (PAM00330), which features the most sophisticated calibre from the entire Panerai collection, the P.2005 with tourbillon.

Panerai will also be showcasing the Luminor 1950 Equation of Time Tourbillon Titanio – 50 mm (PAM00365), the most technically sophisticated wristwatch ever produced by Officine Panerai and a tribute to the genius of Galileo Galilei. Dedicated to fans of technical grand complications, the Luminor 1950 Equation of Time Tourbillon Titanio – 50 mm by Officine Panerai is a tribute to the genius of Galileo Galilei, a combination of some of the rarest, most exclusive and fascinating specialities in watch-making.

Produced in just 30 examples, the Luminor 1950 Equation of Time Tourbillon Titanio 50 mm is the most technically sophisticated wristwatch ever produced by Officine Panerai: a tourbillon with equation of time, indication of sunrise and sunset times for the city chosen by the purchaser and depiction of the night sky of the same city on the back plate. The watch functions are immediate and clear on the dial: a date window at 3 o’clock, alongside a tiny dial that shows the month with a hand; sunset time; equation of time; sunrise time and finally small seconds at 9 o’clock, where the rotation of the tourbillon with a tiny ecru disc is visible through a small dial. Times for sunrise and sunset are shown by two cursors that run along numbered circular sectors and vary depending not only on the seasons but also on the latitude chosen by the purchaser. The dial has the classic Panerai sandwich structure, guaranteeing exceptional night-time visibility thanks to the luminescent substance inserted between the two layers.

Equation of time is the difference between the time shown by the watch, which is the universally adopted time used by people all over the world for practical purposes, and real or solar time, which varies every day due to the eccentricity of the Earth’s orbit and the inclination of its axis. On four days a year, these two times coincide perfectly but on all the other days they actually differ by up to 15 minutes, either faster or slower. The linear cursor at 6 o’clock immediately shows this time difference and this calculation is a speciality of top-end watch-making and a feature that very few watches have.

Other indications can be seen through the sapphire glass on the lower part of the movement P.2005/G, based on the Officine Panerai P.2005 in-house calibre, modified to include new functions. With 375 components, the P.2005/G calibre features a typical Panerai tourbillon regulator, which can be admired from the back, turning on an axis perpendicular to the axis of the balance and making two rotations a minute, instead of one. With three spring barrels, it has a manual-wound movement and ensures 4 days’ autonomy, with the remaining power reserve shown by a hand, this too visible on the back.

The last hugely fascinating element that completes the personality and refinement of this model is the map of the sky on the lower part of the mechanism. The disc that shows the map rotates in one direction or the other, depending on the hemisphere chosen, thus constantly updating the night sky above the city chosen by the purchaser. The name of the city is also engraved on the back, together with the millesimation. The watch’s Luminor 1950 case is 50 mm in diameter, in titanium so that it weighs less, but clients can also choose a pink gold case. Waterproof to 10 bar (about 100 metres), the case has the typical crown-protecting bridge, brushed titanium like the case body, while the anti-reflective sapphire crystal is held in place by a bezel with contrasting polished finish.

The Luminor 1950 Equation of Time Tourbillon Titanio 50 mm comes with an alligator strap and the classic buckle customised with the Officine Panerai logo. You can visit the Panerai stand at the Ali Bin Ali Establishment booth during the 2010 Doha Watches & Jewellery Exhibition from March16 to March 21st. 

For a list of Panerai boutiques worldwide, click here.

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