Piaget, quintessential global luxury brand Featured

A brilliant combination of Swiss movements and exquisite jewelled surfaces.
by 30 June 2009

In 2004, Piaget celebrated its 130th birthday with much style and joy. Founder Georges Edouard Piaget perhaps never imagined the groundwork he started back in the little village of La Cote-aux-Fées would blossom into a global brand, beloved by the most discerning jewelry and watch connoisseurs in the world.

It all started in 1874 when Georges Edouard Piaget set up his first workshop on his farm in the Jura mountains of Switzerland. He was a mechanical clock movement maker, and his highly precise creations soon earned Piaget a name. Orders increased, and the Piaget family's small business initiated.


In 1943, the founder's grandsons Gérald and Valentin registered the family activity, and their Swiss workshop began producing watches signed and sold under the name of Piaget. In 1945, a newer, bigger facility was built to house production. By the 50's, Piaget had its own advertisements, and to dedicate even more resources to jewelry design, it also set up production in Geneva.

With a taste for risk and an eye for innovation, Piaget pioneered many ideas that the world never thought of at that time. The jewel watch, for example, was born from the ingenious combination of innovative jewelry design and legendary Swiss movements. Watches would never be the same again. At Piaget, they took on new shapes: coin watches, ring watches, brooch watches and even cufflink watches. In the 60's and 70's, Piaget came up with the cuff watch, which became identified as a Piaget signature piece ever since. Other innovations included watches with precious face made of turquoise, onyx and tiger's eye. Piaget offered endless possibilities, and the world of both jewelry and watches were bedazzled.

In the 80's, Piaget joined the Richemont group and continued to grow, offering both jewelry and watch collections. All of them had a distinctive style, with "Altiplano", "Black Tie" and "Limelight" as particularly outstanding ones that the house of Piaget continues to renew and reinvent today. The new millennium opened up an exciting chapter for Piaget. In 2001, Piaget launched its new Manufacture de Haute Horlogerie, an avant-garde workspace dedicated to watch- and jewerly-making. This is where the world's best watchmakers and jewelry craftsmen work in symbiosis. Here, the production of every watch and every piece of jewelry - from concept design to the delivery of the final product - takes place under Piaget's own roof. This manufacturing facility not only shows Piaget's commitment to tradition and excellence, but also to its own legacy.
One generation after another, the Piaget family set the groundwork of a true trailblazer in the watch and jewelry world. Decades of innovation, dedication and business acumen have firmly established Piaget as a global luxury brand.

For a list of Piaget boutiques, click here.

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