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Longines sponsors the world's richest horserace in Dubai


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03 April 2012

The Dubai World Cup was held on 31 March 2012, with sponsorship by Longines, official timekeeper for the race. Titled the "World's richest race," the grand prize totalled $5 million. It was held at the Meydan racecourse in Dubai, for thoroughbreds over the age of four. Run over the distance of 2,000 metres, it was won by Monterosso, ridden by Mickael Barzalona.

Monterosso, foaled and trained in Britain, won three handicap races and the King Edward VII Stakes in 2010. The victory in the Dubai World Cup is his most important to date. His owner is Sheikh Hamdan bin Mohammed Al-Maktoum, Crown Prince of Dubai. All the winning jockeys, owners and trainers received models from the Longines Saint-Imier Collection (named after the location in which Longines was founded).

In the photo above, Monterosso ridden by Mickael Bazalona.

Longines also presented another prize, "The Most Elegant Lady," eagerly awaited by Dubai high society. It attracts an extraordinary array of dresses and hats. The prize was awarded by the Longines Ambassador of Elegance Aishwarya Rai Bachchan, and this year it went to Carolyn Coe, who was presented with another Longines watch from the Saint-Imier collection.

In the photo above: Aishwarya Fai-Bachchan, Longines Ambassador of Elegance, and Juan-Carlos Capelli, vice-president of Longines, award Carolyn Coe the "Most Elegant Lady" prize, with a Saint-Imier watch.

Longines' association with equestrian sports extends to flat racing, show jumping and endurance meets, and the brand sponsors many world famous events, such as the Prix de Diane Longines, Royal Ascot, the Melbourne Cup Carnival and the Kentucky Derby.