Walter von Känel, the president of Longines, welcomed guests and clients to Baselworld 2012. Every day a new watch presentation will take place.
Longines is a luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company is owned by the Swatch Group. Its winged hourglass logo is the oldest registered for a watchmaker.
Longines is famous for its 'Aviator' watches. A company director was a friend of Charles Lindbergh; after his transatlantic flight, Lindbergh designed a pilot watch to help with air navigation. Built to his specifications, it is still produced today.
Today, Longines remains a widely recognized name in sport watches and chronographs.