Reverso - eighty years of a great invention


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30 June 2011

The Reverso story began on 4th March 1931, in Paris, when the Patent number 712,868 for a watch capable of sliding on its base and flipping over on itself was officially filed. It was designed for Polo players, with a dial that could be protected from shocks. The pattern had the additional benefit of offering the case-back for personalization. The Reverso watch soon became an Art Deco classic.

Today, the story continues, with the on-line personalization service. Jaeger-LeCoultre is launching an online personalisation programme unparalleled in the world of luxury watchmaking, bringing you a world of infinite options of designs with which to create your very own unique Reverso. The reverse of your Reverso is the ideal setting for the portrayal of your most treasured emotions, whether miniature portraits, gem-set engravings or symbolic images. The decorative scheme can include engraving, precious stones or the magic of “grand feu” enamelling. The only limits are those of your imagination.

Reverso celebrates its 80th anniversary, and for the occasion, Jaeger-LeCoultre hosted a prestigious event at Ecole Nationale des Beaux-Arts in Paris under the theme: Capturing your magic moment. Jérôme Lambert, CEO of Jaeger-LeCoultre welcomed 800 guests, amongst whom were actress Catherine Deneuve, Diane Kruger accompanied by Joshua Jackson, actor Clive Owen, Adrien Brody, Isabelle Huppert, Barbara Bui, Vahina Giocante, Richard Anconina, Eduardo Novillo Astrada and Astrid Munoz, Saif Ali Khan, Mohammed Al Habtoor, Sergi Arola, George Chakra,  Kareena Kapoor, Ricardo Scamarcio and Valeria Golino, Giovanni Soldini, Carice Van Houten, Dennenesch Zoude, John Eales, Raphael Ibanez,  and many other distinguished guests and friends of Jaeger-LeCoultre.

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In the photos: left, the Grande Reverso Ultra Thin Tribute to 1931, in steel; right, Adolfo Cambiaso wearing his Jaeger LeCoultre Reverso Squadra Hometime