Get off piste and in style with our guide to the best boutiques and shopping streets Europe's ski resorts have to offer
Switzerland: St. Moritz
Perhaps the world's most glamorous alpine retreat, St. Moritz has long been a winter playground for the rich and famous, and not only for it's on piste offerings but also après ski action and this includes shopping. This is the place to buy super stylish ski gear, uber glam winter warmers, jewellery and fine wine. Put your Sorrel snow boots on for this shopping expedition, as the main mecca for designer boutiques is up the steep inclined via Maestra and culminates at the infamous hotel, Badrutt's Palace and the uber opulent via Serlas. Known as the shortest shopping mile, via Serlas may not be the longest street in the world, but boasts a super high number of haute heavyweights, including Louis Vuitton, Tom Ford, Chanel, Gucci, Pucci and Prada and multi-brand boutique Trois Pommes.
But fashion isn't the only focus - splurge on caviar at Glattfelder, invest in a rare diamond or antique jewellery at Rebecca Ardessi or indulge in opulent home accessories at Four Emotions. For emerging designers head to Jet Set, for cashmere Lamm Cashmere House, fur at Slupinski, fine watches and jewellery at Bucherer and for upmarket sporty gear Corviglia Sports and Ender Sports, all on via Maestra. Or for something a little more unique and original head off the boutique beaten track to Faoro, on Plazza Dal Mulin 8 which stocks cool yet functional clothing and accessories from a variety of eclectic designers. And for those all–important Swiss souvenirs and artifacts, stop in at Luthi on via dal Bagn 54.
Nestled amongst the five two star Michelin restaurants, two top-notch 'Palace' rated hotels (plus 16 five star hotels), an airport (yes Courchevel has its own boutique airport for planes and helicopters) oh and not to mention a few pretty good ski slopes, you will find Courchevel's swanky shops. Considered the St. Tropez for winter, Courchevel is scattered with the usual big names including Chanel, Hermès and Valentino and there are several multibrand boutiques worth perusing including Avenue Montagne in Place du Tremplin which is great for not only every day wear but designer ski wear from brands including Dior Ski and Fendi Ski. You will also find Lacroix and Rossignol boutiques in the heart of town, so there is really no need to waste space packing ski gear, but enjoy splashing out on arrival.
There is something for everyone on Courchevel's main shopping street rue de Rocher – a gorgeous toyshop for the little ones, Jasmine Fleurs for flowers and scented candles and Blu&Berry, a multibrand boutique for him and her. Jewellery aficionados should head to de Grisogno on rue de l'église, and while there, it would be rude not to stop off at Philipp Plein and Loro Piana now wouldn't it... For a gastronomic treat, Chez le Gaulois (Le Forum) stocks delicious meats, wines and cheeses and will even prepare an at home fondue complete with equipment. That's dinner sorted then.
Don your finest Prada and join the wealthy Milanese who ascend on Cortina's Corso Italia for some serious shopping. With its 21 jewellers, 16 art galleries and 14 antique shops, not to mention the numerous fashion boutiques, it comes as no surprise that shopping is perhaps Cortina's number one winter sport. For upscale fashion head to Le Noir, a multibrand boutique stocking many of the big names as well as new up and coming designers or the uber luxurious Franz Kraler where you will find everything from Alexander McQueen to Valentino (both on Corso Italia).
Homewares are also much sought after in Cortina and La Bottega di Amélie (Via XXIX Maggio 18) have a beautiful collection of classic and contemporary fabrics and furniture while Sottosopra (Via XXIX Maggio 14) offer the more quirky and unique. For antiques make your way to La Ruota di Claudio Zanettin on Corso Italia.
Related: How to ski in style