Hotel Principe di Savoia Hotel Principe di Savoia

Pinault boycotts Dorchester Collection chain of hotels

The CEO of luxury group Kering, which owns brands such as Gucci and Stella McCartney, condemns introduction of Sharia and boycotts Sultan of Brunei’s hotels

by 12 May 2014

François-Henri Pinault, CEO of the luxury group Kering and president of the foundation Kering for Women, which combats violence against women, announced via twitter that he condemned the decision of the Sultan of Brunei to introduce sharia and called for a boycott of his hotels around the world.

The boycott will target the Dorchester Collection chain of hotels, which includes the Dorchester in London and Beverly Hills Hotel in Los Angeles, as well as the Plaza Athénée, Le Meurice in Paris and Hotel Principe di Savoia in Milan.

The move follows the decision made by Sultan Hassanal Bolkiah, one of the richest men in the world, to gradually implementat Islamic law in his country.

Saint Laurent and its creative director Hedi Slimane, also criticised the implementation of Sharia law in Brunei. Additionally, they announced that none of their employees would stay at the Sultan of Brunei’s properties until he revoked “such laws and positions that have no place in a civilised society.”

The Dorchester Collection belongs to the Brunei Investment Agency, a government-owned corporation controlled by the Ministry of Finance of Brunei.