New York Style Featured

The UAE takes a bite out of the big apple with the first international Bloomingdales department store in the world.
by 19 April 2010

There is a new shopping destination in the city. And if the rumours are to be believed, it’s a big hit. This is no mean feat for a country that has more than 65 malls for a population of only 5 million. Although with shopping taking top spot on the list of leisure pastimes in the emirates, the cosmopolitan mix of products and services at the new Bloomingdales in Dubai seems to have struck a chord with the brand-savvy, well-traveled population.

Straight from its home in New York, Bloomingdales Dubai spans two locations at the gargantuan Dubai Mall. Located at The Atrium, the main store holds a luxury portfolio of apparel, beauty, fine jewellery and accessories across three floors. The accent, as ever, is on personalized shopping with a private one-to-one option called “At Your Service” set in an exclusive black and white salon, ideally targeted to the retail requirements of local residents.

Aside from that, the store boasts an exotic leather department, enormous fragrance hall and the largest footwear collection in the region. For foodies, there are a superlative number of food and beverage options, from the signature Forty Carrots where you can sample New York’s favourite frozen yogurt, an Elixir juice bar and the obligatory Bloomie’s Coffee bar.

For those expats who miss the experience of shopping on the streets of London or Paris, there is the ‘Shop in Shops’ concept, featuring micro-boutiques from the likes of Yves Saint Laurent, Gucci, Bottega Veneta, Jimmy Choo, Balenciaga, Coach and Armani Collezioni. This feel is continued in the Home Store, a separate entity on the other side of the mall. The ‘Street of Shops’ has a water fountain at its heart. Here you can feast on cakes from Magnolia, sip a Lapsang Souchong at the SalonTea and browse books and gifts from around the world.

Taking styling cues from the original, contemporary NYC store, the modular store accommodates an Arabic influence, while still making a small nod to the San Francisco flagship. From the black and white chequered floors to the hand-blown chandeliers, it’s all captured in the details that have made Bloomingdales Dubai the most comprehensive lifestyle choice in the region.

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores across the USA.

Bloomingdales Dubai, The Dubai Mall. Tel. +971 (0)4 350 5333