Italian companies working in the luxury sector have another important international showcase in which to present their products. Expo 2010 in Shanghai will run from 1 May to 31 October 2010, and the G180 project is specifically designed for small and medium-sized businesses, giving them valuable visibility and trade opportunities in China and Asia.
The project was launched by two Italian companies, Alessandro Rosso Group (travel, incentives, events) and Lowe Pirella Fronzoni (integrated communications), with support from the Governmental General Commission for the 2010 Shanghai Universal Exposition. The Expo will take place in the southern part of the city, in an area of about 5 square kilometres. The Chinese government are expecting 80 million visitors, with an average of a million per day on the most important days. Their objective is to make the Shanghai Expo the most important ever staged.
192 countries have already accepted the organizers’ invitation for participation with a national Pavilion. In addition there will be 50 international organizations, for a total of 242 participants. The exhibition area will be subdivided into 5 macro-areas:
Zone A China and Asia
Zone B South – East Asia and Oceania, theme Pavilions, Performance Centre
Zone C International organizations, Expo Centre, European, American and African Pavilions
zone D Corporate Pavilions
zone E Corporate Pavilions, urban civilization pavilion, urban exploration pavilion, urban practices area.
Italy will have a large pavilion, on the theme “The city of man,” in zone C of the exhibition area. 11 regions and 3 cities of Italy will have the chance to promote their business and cultural activities, and in fact this is the first Expo at which cities (rather than just nations) will have a primary role. In the Urban Best Practices Area (UBPA), located inside a series of refurbished industrial structures, a number of cities will present their work on the theme of quality in urban life.
For Italy, the cities of Milan, Venice and Bologna have been accepted. Lombardy and Milan will be taking part in October (Milan’s participation is linked to the fact that Milan will be staging the Universal Expo in 2015), while Rome will be present from 15 to 22 September 2010.
Apart from the exhibition pavilions themselves, the Expo will have a vast programme of events during the six month period, including events organized by the Expo management overall, and events run by the national participants.
Companies taking part in the G180 project will be entitled to a series of benefits regarding tickets, visas, visibility in the Italian pavilion, spaces for meetings and presentations, exclusive dinners or cocktails in the Italian pavilion.
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