Beymen is synonymous with luxury in fashion and home design in Turkey. Whenever Beymen opens a new store, the expectation for the atmosphere, the design, the quality of the service and the products carried peaks, and is rarely unfulfilled. However, this time around, Beymen’s exquisite new store extending over 10,000 square metres of floor space over two storeys in the Zorlu Center has exceeded anyone’s expectations, with a dazzling array of golden stars.
The Zorlu Center flagship store reflects the world of Beymen's clientele; sophisticated, hip and classy. With a creative design scheme, the store brings together shop-in-shop boutiques, a bookstore, a top-notch restaurant, a café and a contemporary art platform, where the visitors will have a chance to see video works by leading Turkish artists. The favourite shopping venue of Istanbulites is set to become the favourite shopping spot for international visitors to Istanbul.
The Beymen Zorlu Center experience begins on the first (Meydan) floor, with 5,000 square metres of high fashion and beauty. The cosmetics department, with exclusive brands such as Dolce Gabbana Make Up, Editions de Parfums Frederic Malle and Juliet has a Gun, is a first for Beymen. So is the 1,000 square-metre Shoe section, where you can revel in the selection of adorable pairs from the likes of Gianvitto Rossi, Isabel Marant, Missoni and Maiyet. Evening wear for ladies is a classy affair with gowns from Marchesa Notte, Marchesa Couture, Zac Posen and Tadashi. Beymen’s hip sibling Beymen Blender is a magnet for fashionistas from all over the world, whether they are on the lookout for a pair of Rag and Bone jeans, or an Alice and Olivia dress.
As you go up to the second (Bosphorus) floor, you come across the art project 'Monumental Stairs,' where you can take a pit-stop at the bookstore and the café before you head on to the cooler colours typical of masculine energy. Contemporary collections from menswear brands make up most of the selection at the Men’s department, where Armani Collezione and Ralph Lauren Blue have separate shops dedicated to formal evening wear. Canali, Corneliani and Kiton also have private shops to cater to their clients’ made-to-measure needs. The VIP section at the Men’s floor offers a privileged shopping experience to businessmen hard-pressed for time, and the Tax Free office of the shopping center for international visitors is also located here.
You can also access the Men’s, Home and Kids departments upstairs through an exclusive entrance for VIPs, away from the bustle of the rest of the shopping centre. A look at the cosy Home section reveals a rich selection of brands, from Wedgwood to Ralph Lauren Home. The dreamy Paris florist Herve Gambs has also set up a corner here, right where you’d love seeing their exquisite combinations along with Beymen’s selection of gift alternatives to be taken home to loved ones all over the globe.
Beymen Flagship Store
Zorlu Alışveriş Merkezi, Zincirlikuyu
Tel. +90 212 3063 300
Open daily, 10.00 a.m.-10.00 p.m.