For the second time running, this award, voted every two years, has been given to Selfridges. Why? Probably because they spare no effort in ensuring that the in-store experience is unique, rich and ever-changing. At the moment, the Big British Bang presents all the best of Britain in this momentous year for the nation. The Shoe Galleries is probably the finest destination in the world for people who love shopping for footwear. Every week, there are fashion shows, art exhibitions and more in the store. Project Ocean promotes sustainability, with chefs demonstrating ethically-sourced fish dishes, and the Kids in the Kitchen competition. Tomorrow features Tod's and the Gommino shoes, and you can buy your own personalized pair. The list is endless. They know how to do it. You could easily spend all day there and never get bored. That's all it takes!