Florence + The Machine frontwoman Florence Welch is no stranger to the fashion industry. Karl Lagerfeld dressed her up as a mermaid for the Chanel SS12 show, she's been front row at countless big name runway shows and played private parties for brands. Now that she and her band are heading back on tour for their "Ceremonials" concert series, high fashion is coming with her.
It has just been announced that Gucci Creative Director Frida Giannini will be dressing Welch for the second time in pieces from the new Gucci fall/winter collection. “For her on-stage style, we wanted to create a romantic yet modern aesthetic for Florence to interpret with her dark glamour and dramatic sensuality,” explains Giannini.
The "Ceremonials" tour will run until Dec. 12 with stops in the U.S. and Europe.
See the Gucci fall/winter 2012-13 collection HERE
See more music acts who have teamed up with designers HERE
Gucci dresses Florence Welch for new tour
by Alessia Domanico
Writer12 September 2012