“Fame is an illusion — if you really want it, anyone can have it,” says chart-topping powerhouse Lady Gaga. Now anyone really can have Fame because come August, it'll be bottled.
Lady Gaga is the latest to drop a celebrity fragrance which is being produced between her own Hous Laboratories and licensee Coty. Just like everything Gaga does, Fame will be very out of the ordinary. "It is the first-ever black eau de parfum, black like the soul of fame but invisible once airborne, which makes the fragrance an allusion to the dark side of fame, the price of fame and the narcissism of fame,” said Steve Mormoris, Senior VP of global marketing for Coty Beauty.
And what about the mysterious brew - how will it smell? It has three main accords: dark, sensual and light. The dark accord was inspired by the deadly plant belladonna and has incense; the sensual accord includes honey, saffron and apricot nectar and the light accord has crushed tiger orchid and jasmine sambac.
“It’s unique because it’s not pyramidal with a top, middle and bottom note,” says Mormoris. “It has a trampoline structure — notes are rising at different rates that are quite random. Some accords will come out if you rub it, other accords will come out later. It has random propulsion and doesn’t have a classic linear drydown. We call it push-pull, and it will smell different on different people so you’re constantly surprised.”
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Lady Gaga's 'Fame,' the first-ever black eau de parfum
by Alessia Domanico
Writer13 July 2012