Blake Lively debuts as the face of new scent Gucci Première



02 July 2012

Hollywood 'It Girl' Blake Lively has a lot to be happy about these days. The 24-year-old's post-'Gossip Girl' film career is taking off as her latest flick 'Savages' hits theatres this week, she's moved in with her hunk actor boyfriend Ryan Reynolds and now she's fronting the new Gucci fragrance Gucci Première.

In the first campaign image to surface, we see Blake looking Old Hollywood glam with a smoldering 'come hither' sort of gaze in her eyes as she looks out onto a sky-high view of Paris.

A special short film for the scent will premiere (aha!) on September 1st at the Venice Film Festival. With Gucci's long-vested interest in cinema, we can't wait to see what it looks like!

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