While working anywhere is standard fare in today’s digital era, cafes and bars are regularly populated with roaming professionals and entrepreneurs, the limitations of such a nomadic existence are, occasionally, all too painfully obvious. One major disadvantage of this existence is the lack of privacy and professional environment when you need them most.
Milan, already much in the spotlight after last year’s Expo, is now home to a clubhouse debut that provides a space for networking and entrepreneurship in the city’s central Brera district. Opened at the beginning of March on the site of the renowned Teatro dele Erbe, CLUBHOUSE Brera is a brisk walk north from the fashion avenues of Via della Spiga and Montenapoleone.
The Foyer © CLUBHOUSE Brera
CLUBHOUSE Brera, aims to a fuse the comfort and style of a 5* hotel, the exclusivity of a private members’ club and the convenience of an office space. The project, undertaken by the Laura Stecich architecture studio, has inherited the theatre’s genius loci, aiming to reinterpret the prosperous history of Milan’s recent history; subtle art deco references adorn the bars and furniture, interacting with the preserved elements of the theatre. Access to the CLUBHOUSE membership will be granted to 500 high profile members (250 men and 250 women) from different industries: finance, design, real estate, food; with a strong focus on the world of fashion, culture and the arts. CLUBHOUSE will also be the first Italian club open to women entrepreneurs.
Inside, Italian interior design is understated to create a soft, relaxing atmosphere that suites workers and business people. The ‘Secret Garden’ comprises a large, light-filled courtyard that it designed to help people focus. Available for hire are luxury meeting rooms and office suites, all complete with HD screens, chaise-longue, shower rooms, HD screens and WiFi.
Workspace Area © CLUBHOUSE Brera
The concept was born out the understanding of the changes in the way we do business now. ‘Today, organisations are fluid, people work on the move, said Pietro Martani, CEO of Copernico Where Things Happen, who managed the project. ‘Clubhouse is a special place, a source of inspiration and an ideal space for those who want a sophisticated environment, where they can be themselves at their best towards their professional counterparts.’
CLUBHOUSE Brera will also be one of the sites of the Design Week and the Fuorisalone, as it is close to many of the exhibition spaces situated into the Brera Design District. From April 12th to 17th 2016, the club will be entirely dedicated to design, where professionals, artists and decision makers can meet, network and relax, use the club’s open WiFi connection or have a coffee break at any time they want. www.clubhousebrera.com