The White Tie & Tiara Ball raises 5.6 million pounds


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08 July 2010

The 12th edition of the White Tie & Tiara Ball, in partnership with Chopard, succeeded to to raise 5.6 million pounds on behalf of the Elton John AIDS Foundation. For the 12th consecutive year, Sir Elton John and David Furnish opened the doors of their splendid Old Windsor home for the legendary White Tie & Tiara Ball, organised in partnership with Chopard. This exclusive private event welcomed a stunning array of guests, including a number of celebrities adorned in Chopard creations. Stars such as Elizabeth Hurley, Kate Beckinsale, Eugenia Silva, Anna Netrebko, Lara Stone, Laura Whitmore, David Gandy, Roberto Bolle or the guest star of the evening Lady Gaga, as well as Sir Elton John and David Furnish, all wore spectacular Haute Joaillerie pieces by the Geneva-based company.

As every year, Sir Elton John took to the stage to welcome the night’s special guest, the woman that everyone was waiting for. Lady Gaga appeared surrounded by her dancers to give an exceptional performance which literally set the night on fire. The true personality of this unique artist, which really comes to life on the stage, echoed throughout the four corners of the gardens of Woodside and the pavilion where the evening was held, thanks to a gothic-style, grand, quirky and sumptuous décor inspired by the artist herself. Lady Gaga and Sir Elton John, who have a strong mutual and profound admiration for one another, also sang together, face to face at the piano. Before this however, guests had the opportunity to snack on scrambled eggs with Mottra caviar, truffled scrambled eggs, Cumbrian lamb loin with ‘The forgotten allotment of vegetables’ and a ‘chocolate bombe’ with a fondant heart of chocolate covered nuts.

Following the dinner, the traditional auction on behalf of the foundation took place. Exceptional lots were on offer, including a Chopard watch form the Haute Joaillerie Animal World collection created for the brand’s 150th anniversary and sold for 75,000 pounds; a sculpture by Anselm Kiefer, which went for an incredible 670,000 pounds; a magnificent opportunity to visit one of the sites of the Elton John AIDS Foundation in the company of Sir Elton John and David Furnish was sold for 700,000 pounds; and an Audi car painted by Damien Hirst went for 350,000 pounds.

Just before the concert started, Elton John and David Furnish chose to celebrate the 150 year anniversary of Chopard with a surprise anniversary cake that they presented to Caroline Gruosi-Scheufele. At the end of the night, Sir Elton John and David Furnish thanked all the guests for their presence and generosity, reminding them of the importance of the fight against AIDS and the important work carried out by the foundation.

When Chopard Co-President Caroline Gruosi-Scheufele first met Sir Elton John 12 years ago, he suggested she play an active role within the foundation. This encounter marked the start of a lasting friendship and a brilliant creative cooperation. The world-famous artist and the Scheufele family, owners of Chopard, united their talents in creating the Elton John watch collection, a line reflecting the singer’s exceptional sense of style and from which a percentage of sales is donated to the Elton John AIDS Foundation.
In addition to this collection, Chopard supports the Foundation via the White Tie & Tiara Ball and is once again deeply honoured to be joining forces with EJAF as official partner of the 12th White Tie & Tiara Ball.

Caroline Gruosi-Scheufele:
“I have always admired Elton John, who in my view is a truly incomparable artist. I have chosen to support his fight against AIDS through a special watch collection, as well as through events such as the White Tie & Tiara Ball. This year holds special significance for us in that Chopard is celebrating its 150th anniversary. And after the wonderful festive evening held on this occasion by Elton at his own home last Monday, I am thrilled to be once again supporting this cause that we both cherish dearly and to thereby contribute to ensuring that all gifts from our guests will directly serve the work of the Foundation.”

Sir Elton John:
"We are delighted to be working with Chopard again this year on White Tie and Tiara, and it's a very special year with the participation of Lady Gaga. We are grateful to everyone who supports this event and helps us to continue funding our vital international work."

The Foundation
The Elton John AIDS Foundation (EJAF) was established in 1993. It is amongst the 10 largest AIDS grant making organizations in the world, currently managing over £14m in programmes across 15 countries supporting thousands of men, women and children with live saving medication, as well as information, nutrition, education, shelter and support. The White Tie & Tiara Ball, now in its 12th year, is the EJAF’s foremost fundraising event, generating some £40m since its launch in 1993.

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