Van Cleef & Arpels is synonymous with love, happiness, luck and many more universally recognized values. As we fast forward into the 21st century, jewellery still occupies an important position in our lives, but what does it mean today? It is a fascinating subject that we are eager to speak about with Geoffroy Medinger, Managing Director of UK, Switzerland and Italy at Van Cleef & Arpels.
Mr. Medinger says that luxury nowadays is about what will last. History at Van Cleef & Arpels is what gives patrimonial value to its creations, which are becoming increasingly valuable not only in the jewellery industry, but also in the international auction market. “What’s exceptional today will only become more exceptional tomorrow,” he emphasizes. “Trust is important during times of crisis. When people don’t know where to turn to, they want to go to whom they can count on, and Van Cleef & Arpels has proven its quality for over a century with its quest for excellence.”
As the maison looks forward to consolidating its position in the UK, Switzerland and Italy, Mr. Medinger strongly believes in sharing its story. “It is important to share beauty and everything that makes this maison magical,” he points out. “Our pieces are made with gemstones that nature has given us. There is never enough beauty in our lives, but it is all around us.”
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