De Beers - Threads of Colours Featured

The new collection of diamond jewellery

by 15 March 2012

The Threads of Colours collection by De Beers celebrates the arrival of spring, with fine, sophisticated bracelets and micro-pavé hoops. White diamonds are set on pink, yellow or white gold, and yellow diamonds are set on yellow gold for a superbly bright chromatic effect. Oval semi-circular bracelets are in the same combinations. The pieces are ideal for matching to create a greater effect.

As is customary for the brand, De Beers goes much further than the so-called 4 C's. De Beers succeeds in enhancing fire, radiance and brilliance in their stones, transforming them into glittering works of art. The maison's Iris technology, present in all De Beers stores, enables customers to view the technical qualities of the stones, under the guidance of an expert.

The De Beers warranty documents the characteristics of the jewellery, and the fact that each De Beers diamond is natural, untreated, not from an area of conflict, and extracted and worked responsibly. All diamonds of 0.20 carats and over are identified by means of the De Beers brand name engraved in microscopic letters, invisible to the naked eye. Each such diamond is referenced in the De Beers diamond register.

De Beers Diamond Jewellers was founded in 2001, and it is controlled by De Beers SA, the number one brand for the extraction and marketing of diamonds, and LVMH Moet Hennessy Louis Vuitton.

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