Zela's Passion for Diamonds Featured

The exquisite diamonds from Zela Jewels tell the story of an ancient Anatolian goddess

by 01 December 2011

Centuries before Marilyn Monroe declared “diamonds are a girl’s best friend,” legend has it that there was a goddess in Ancient Anatolia who was as precious as a diamond. She was the symbol of glamour endowed with elegance, beauty, wit, nobility and finesse. Inspired by the legend of this extraordinary woman, Turkish jewellery brand Zela creates exquisite pieces, blending its creativity with the traditional techniques inherited from the local jewellery masters.

On a visit to the brand’s Grand Bazaar workshop, we saw how precious gemstones are designed into unique objets d’art in the hands of Zela’s experts. Each piece is either uniquely crafted or comes in a limited edition collection.

After receiving acclaim overseas from high-end jewellery lovers in New York and Dubai, Zela opened their first boutique in Istanbul’s chic Nisantasi catering to a sophisticated clientele. We recommend a visit to this exclusive new boutique to check out their matchless collection.

Abdi Ipekci Caddesi No. 9/1, Nisantasi, Istanbul
Tel. +90 212 2960 055

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