The Chopard Swiss luxury company has been actively engaged in various charitable and philanthropic activities for many years. Already involved with associations fighting AIDS and leukaemia, the watchmaker and jeweller is now also demonstrating its awareness of environmental issues by undertaking to support WWF, one of the world's largest and most respected independent conservation organizations.
Caroline Gruosi-Scheufele and her brother Karl-Friedrich Scheufele, Co-Presidents of Chopard, both feel it is the duty of any major company to promote – both through its products and its actions – a cause as vital as that defended by WWF, and to thus participate in building a future in which humans can live in harmony with nature.
On the occasion of its 150th anniversary, which it is celebrating by introducing an extraordinary collection of Haute Joaillerie creations dedicated to the animal world, Chopard naturally also wished to serve nature by entering into a three-year partnership with WWF in order to offer its support for wild tigers.
Caroline Gruosi-Scheufele is passionate about animals and has consistently sought to protect them. Her determination to support biodiversity is artistically illustrated through a collection of 150 unique models highlighting a stunning array of mammals, birds, reptiles, fish and insects, created to celebrate the company's 150th anniversary. This initiative is now taking on a whole new dimension in conjunction with the company's support for the mission of WWF.
2010 marks the Year of the Tiger in the Chinese lunar calendar, and it comes at a time when tiger numbers are estimated to be as low as 3,200 in the wild. Chopard is partnering with WWF in order to help ensure that the species such as the tiger, featured in its new collection, have a future in the wild.
Chopard will be supporting WWF's Tiger Initiative that seeks to double the number of tigers in the wild by 2022, the next Year of the Tiger. In order to reach this goal, WWF is undertaking a set of concerted worldwide operations involving operations in all 13 tiger range States. Its actions range from fighting poaching and illegal tiger trade, integrated forest area planning and management, fostering dialogue with those mainly responsible for the destruction of the tiger's habitats, and ongoing engagement with the governments of the 13 countries concerned.
By choosing to support WWF's Tiger Initiative, Chopard is also contributing to preserving biodiversity, as the tiger's natural habitat consists of some of the world's largest and richest forest areas. Maintaining biodiversity is an essential factor in our sustainable development and the world’s natural heritage.
Chopard is also committed to working with WWF in order to reduce the environmental impact of its business practices as an integral part of the long-term partnership between both organizations. As part of its sustainability strategy, Chopard will become a member of the Responsible Jewellery Council, which promotes responsible ethical, human rights, social and environmental practices across the jewellery industry.
Further reading: Brand History: Chopard – A passion for excellence
Chopard celebrates its 150th anniversary with a new collection
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