Luxury is an everyday affair at Asprey in 167 New Bond Street, London Featured

Royal traditions and bespoke service in this "passport to luxury."


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30 June 2009

Celebrating 227 years of excellence, Asprey is the ultimate British luxury lifestyle house. “It can be done” is the motto that Asprey has fulfilled all these years. Since earning royal warrants from both Queen Victoria and King Edward VII in the 1800’s, Asprey’s fame has spread worldwide; its name synonymous with quality. Royalty and exigent customers alike confide in Asprey’s astute craftmanship and beautiful design.

“Majestic” is a perfect example of Asprey’s appreciation of contemporary design and its devotion to the royal family. The regal collection is inspired by the architectural design of the traditional British crown. All product categories echoe the same theme. Excellent craftmanship is particularly evident in jewellery items, where citrine, diamond, sapphire, topaz and champagne diamond are all the more glorious for their intricate combination.
Another pillar in Asprey’s tradition is its bepoke service. The House of Asprey offers an endless possibility of one-off items: silver, china, crystal, jewellery, leather goods, ready-to-wear, timepieces, etc. This service certainly applies to the Majestic collection, where one-of-a-kind pieces can be created. Memorable commissions abound, and one of them was a bespoke chess made in 1973 for Ringo Starr, the Beatles’ drummer. In sterling silver and gold-plated, each chess piece is modelled on his hands (including his rings), and differentiates by gesture.

With the “Passport to Luxury” account, customers have the privilege of working directly with the Asprey design team to create their unique items. Also, they can choose from existing Asprey products and personalise them by embossment and engravement. With rechargeable amount and no time limit to the account, Asprey affirms its dedication to a lifelong relationship with customers.

Quality, elegance, permanence – these are the traits that characterise Asprey, and set it apart as a quintessentially English heritage.

For a complete list of Asprey boutiques worldwide, click here.

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