Bulgari unveils new campaign

by 05 November 2012

Snakes have been an ever-present symbol for the House of Bulgari since their iconic Serpenti line was first introduced. The snake, forever immortalized by Elizabeth Taylor in the 1962 film Cleopatra, has become synonymous with power, mystery and seduction. This year Bulgari proposes a new jewellery collection that features wrap-around rings, bracelets and necklaces featuring their legendary snake in white, yellow or rose gold and diamonds. To immortalize the new collection, the brand has turned to the creative genius of portrait photographer Annie Leibovitz and actress Rachel Weisz.


Further reading on Bulgari's Serpenti