De Beers Diamond Jewellers opened its Tianjin boutique in China

by 27 November 2011

De Beers Diamond Jewellers - part of De Beers Group who has invented the slogan 'A Diamond is Forever' - opened its very first boutique in Tianjin, following its opening in Beijing in May. As De Beers continues to expand in China, the new boutique in Tianjin's Friendship Mall offers the jeweller's famous solitaires, classic rings and also unique high jewellery collections. De Beers is proud to be the only brand to demonstrate the beauty of their diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers boutique, provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.

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