Dodo opens its new London flagship on 31 Sloane Square

by 01 August 2011

As you walk into the new, wondrous Dodo's flagship store, you will feel the pebbled floor under your feet, see artificial grass growing from the ceiling and notice walls covered with what looks like hand-smoothed wet sand. Elegant bistrot-like tables display the jewellery collections. Warm, casual yet chic, this is exactly what Dodo would like you to experience in its brand new home in the heart of London.

With this year's collection, which includes new charms in the shape of fairytale houses, trains and Dalmatians, Dodo embarks on a new chapter in life and goes more global than ever. So while you are shopping for your new outfit at Sloane Square, don't forget that a little 'charm' goes a long way. At Dodo's London store, private events, exhibitions and much more will be held in its underground floor, adding a new dimension to your shopping experience.

Read more about the Dodo 2011 collections
Read more about the bestselling collection 100% Amore