Vertu, the market leader in luxury mobile phones, unveiled its first smartphone, the Constellation Quest. The stylish party was held at Lancaster House, St James's in London and was attended by: Kevin Spacey, Holly Valance, Nick Candy, Ben Fogle, Brigitte Nielsen, Paloma Faith, David Gandy, Serena Rees, Phillip Treacy, Tom Parker Bowles, Ben Eliott, Tamara Beckwith, James Caan, Olivia Inge and Vertu Brand Ambassador Seal. Guests enjoyed cocktails created by the recent World Class winner of Best Bartender In the World competition, Erik Lorincz.
Vertu, the British-based market leader in luxury mobile phones, also reported strong organic growth of 40% year-on-year and posted two record sales months in the fourth quarter of last year. With 700 stores in 70 countries, Vertu is opening on average a new store every two weeks across the world.
Perry Oosting, President of Vertu, said, "Vertu has applied its values of an authentic, tailored, luxury experience to our first
smartphone, creating a handset that is as functional as it is beautiful. The launch of another new form factor reflects our ongoing engagement with our customers to deliver the products they desire."
Constellation Quest has been designed with the user experience first and foremost in mind, creating a smartphone that is a pleasure to use.
The home screen is uncluttered, displaying only the essentials as chosen by the customer. These may include email notifications, calendar appointments and selected news feeds. Also featured is a Vertu design signature - an analogue clock - which automatically adjusts to the user's location. The whole user experience is one designed to be effortless and intuitive.
Constellation Quest introduces vertu.me, a service that provides the user with a Vertu email account and effortless harmonisation of the device's lifestyle and business tools. Should the customer choose, the user's emails, contacts, calendar and task information can be automatically synchronised with Vertu's secure servers, giving the benefit of protected back up of their data. Vertu offers the consumer complete peace of mind, as should the handset be lost, this data can be retrieved and seamlessly downloaded to a replacement phone. The system also ensures that whenever the vertu.me account is accessed, whether from the phone, a home or office computer (PC and Mac) or via the web, this information is up to date.
Vertu Concierge has been enhanced for the launch of Constellation Quest, giving the user three different options for lifestyle
assistance and enrichment. Depending on a customer's expected frequency of use, Vertu Concierge will suggest the service type best suited to that customer's needs. Vertu Concierge's core offering across the three services is its unparalleled ability to respond to a customer's needs and offer appropriate experiences and opportunities.
Vertu is the pioneer and leading manufacturer of luxury mobile phones. Created to complement the discerning customer's lifestyle, Vertu offers tailored, luxury services in combination with the finest in design, engineering and manufacture. With three distinct collections - Signature, Ascent and Constellation - Vertu uses innovations in manufacturing technology with traditional craftsmanship, assembling each phone at the company's headquarters in England. Vertu is available in over 500 stores, including
over 70 Vertu boutiques, in 66 countries worldwide. For more information please visit http://www.vertu.com
In the photo: Seal and Kevin Spacey