Herno: Via Montenapoleone's newest store © Herno

Herno: Via Montenapoleone's newest store

Welcome to one of the most exclusive shopping streets in the world Herno.

by Lavinia Pisani

During the Milan Fashion Week, there are many reasons to celebrate. Probably the biggest, and most special, is the love we all share for style, beauty and femininity. But then, anniversaries fall into place and we like to celebrate twice as much. 

Herno shares the same philosophy and, in occasion of its 70th anniversary, has decided to make it big by opening the newest flagship store in Via Montenapoleone, 3. 

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This is what we call perfect timing to present the colourful, fresh and versatile Woman Spring-Summer 2019 collection. The spotlight goes on the new and iconic parka that, with it large volumes and oriental connotation, offers a balanced and effective choice for those looking for a kimono with a metropolitan twist. Essentials for the collection are the hoods and the A-shape models that perfectly combine comfort and style. 

Related article: From Caravaggio to Prada 

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Despite of Herno's most iconic hue for the Woman collection being beige, colours take center stage in the SS19 collection. Earth's neutral tones merge with brillant shades of green; from kiwi to lime, from flag to military, the list goes on and freshness doesn't stop as prints gently make their way through the collection, offering a new, grunge version, of camouflage. 

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Exclusively displayed on a steel beam, hanging from the iconic Herno hook with a leather strap, the 2018 Fall-Winter collections for Men, Kids and Women are also available in store. 

Related article: Via Gesú

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Starting from Giuseppe Marenzi's passion, and his prophetical vision to create a timeless parka, Herno occupies two floors and 250 mq in Via Montenaploeone.

The boutique's entrance recalls the private library of someone, with exceptional taste, that holds the key to a world of luxury; a fountain and vertical green walls symbolize the strong bound to the land. Located in the Province of Novara, Lesa with its temperatures and geography, has played a fundamental role in shaping the brand that celebrates 70-years of elegance today. 


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