Vogue for Milan: the 10th Edition Featured

Welcome to the 10th Edition of Vogue for Milan also known as Vogue's Fashion Night Out– here is what you need to know about tonight's event.

by Lavinia Pisani

Like the city itself, Vogue for Milan offers more than just shopping. In collaboration with the city of Milan, Vogue Italia wants to give back to the community and with this event vie and piazze are about to turn into pedestrian catwalks.

pedestrial catwalk

With the 2018 edition, Vogue takes a democratic and inclusive approach by bringing high fashion closer to all its fan. Vogue for Milan is also a brilliant occasion to support emerging talents, while celebrating the strong bound the newspaper has with the cosmopolitan city.

From Via della Spiga to Corso Venezia, from Via Montenapoleone to Via Manzoni, from Corso Vittorio Emanuele to Corso Genova, more than 600 stores will stay open till 10 p.m. There will be DJ sets, film screenings, fashion talks and limited edition capsule collections specifically crafted by renowned brands around the topic “Fashion Travel.” 

galleria vittorio emanuele

Related article: Galleria Vittorio Emanuele

Proceeds will go to Scuola Superiore d'Arte Applicata del Castello Sforzesco, one of the oldest public school in Milan that keeps training modern and qualified artisans. Vogue for Milan has often been involved with charity projects; last year, it was about the requalification of Milan’s suburbs, in particular about the coverage of the Municipal Market of Lorenteggio’s platform and in general, we can say that Vogue Italia doesn't miss occasion to show support. 

This is all great, but what is there to do during this Vogue's Fashion Night Out?

Most events are open to the public, so if you can't be bothered to look for invites, we suggest you simply walk around the streets of the center. But, if you are looking to dive more into tonight's soul, click here.

via manzoni

These are a few events to keep in mind:   

PHOTOGRAPHY EXHIBITION

DREAMLIKE is the photo exhibit Senior Photo Editor Alessia Glaviano and Digital Photo Editor Francesca Marani have put together for you. Hosted at Palazzo Morando, the core of the night, the collection will feature the work of four seleted authors, chosen among the 158,000 worldwide members of the PhotoVogue community. Through their images, the artists are capable of transporting the viewer into a dreamlike, pictorial or cinematic universe, where boundaries between reality and fiction become labile. 

Related article: Milan's Top Shopping Streets

FASHION CINEMA

For the 3rd year in a row, Vogue and Fashion Film Festival Milano join forces to organize the screenings of three short movies. Set in the intimate courtyard of Museum Bagatti Valsecchi, main themes will gravitate around cultural diversity. Andrea Pecora, Papa Omotayo and Eori Wakakuwa are the directors behind the selected films; they are a part of the 3rd edition of Through My Eyes. During the evening it will also be possible to test the new Christian Dior fragrance.

 

garden milan

Related Article: The Ultimate Milan bar crawl

LIVE MUSIC PERFORMANCES

As is tradition, Piazza Duomo will be dressed with maxi screen showcasing Annalisa, Marianne Mirage e Jess Glynne live performance at the Aperol Terrace starting at 21:45 p.m.

Terrazza aperol 730x480©Terrazza Aperol

TREASURE HUNT

5 groups, each lead by an influencer and it girl, will search for the hidden treasures around the center. The best group will have the opportunity to see the Piazza del Duomo musical performance from an exclusive position and receive backstage access. The treasure hunt will be diligently shared on instagram, but the #1 social media for photo enthusiasts will play an important rule during all day today and tomorrow!

Look for the installations displaying the 12 most representative cover pages and show your creativity using the hashtag #youinvogue. The three best accounts will be treated with an exclusive experience during Milan Fashion Week.

ian dooley 281846 unsplash 1

Related article: Michelin Guide 2018: 5 Restaurants in the Milan area

FASHION EXPERIENCES

The classic side of Vogue’s Fashion Night Out is for the golden quad’s boutique to stay open till late. So this is a great occasion for all the busy people of Milan to get some shopping done. No store will look the same tonight. Aperitivo, DJ sets, immersive shopping experiences, limited editions... here is a comprehensive list of what is going on.

Main sponsors at Vogue for Milan are Huawei, presenting the P20/ P20 PRO, SEAT with the designer contest #LivetheCarDrivetheArt, Amazon Moda delivering the special “Selection by Vogue Italia” across Italy and more.

vogue table

Go experience this yourself and don't forget to tell us all about it using our #luxosmagazine hashtag.

 

For more ideas on Do, Dine, Spend in Milan, visit or destination page