Powererd by imaginary and hyperreal scenes, MaxMara’s latest collection encapsulates Liu Wei’s vision of architectural fantasies of endless urban textures. Embodying memories and stories of citizen’s, past present and future, the energy is electrifying whilst creating a contrasting sense of confusion.
MaxMara’s ideology evokes that of the metropolis; a woman who’s smart with a luxurious aptitiude. With their latest show unveiling a retro Film Noir, depicting the street smart female that’s mysteriously glamorous, the collection is that of a modern dimension, boasting shades of red and indulgent fabrics.
Inspired by legendary movie stars such as Joan Crawford and Lauren Bacall; the clothing exudes rawness with contemporary cuts and Max Mara’s synonymous camel-white-black trio. Layers of frayed fabrics contrast with the brand’s elaborate chain stitch tracery, representing footprints in the city’s isolated corners.
Bringing a flattering 1940’s style to life, Wei’s visionary includes that of razor sharp darted shoulders and cinched waists. Ruched tull skirts and dresses, tailored cigarette trousers, soft knitwear and jumpsuits with gatherered cuffs. Each item to be accompanied with knee high lace-up boots or chunky heeled pumps, elegantly finished with their latest coats made from cashmere, alpaca and camel’s hair.