Pinacoteca di Brera, Milan Pinacoteca di Brera, Milan

Giada at Milan Fashion Week Featured

Giada presents its spring/summer 2018 collection on Monday 25 September 2017, at the Brera Art Gallery in the heart of Milan.


Giada, the luxury fashion brand founded by Rosanna Daolio in Milan in 2001, has always had a close relationship with the world of art. Creative director Gabriele Colangelo habitually selects the work of modern and contemporary artists as he and his team work on the new collection. For the spring/summer 2018 collection, he highlights the aesthetics of Susan Weil and her predominantly blue figurative imagery, and the intriguing photographic compositions by José Betancourt. Gabriele Colangelo’s favourite colour is white, and in the spring/summer collection it will accompany a range of grey tones, with touches of yellow, pink and green. Giada is famous for its complex, luxurious fabrics, developed exclusively for the maison, and without doubt we will see the complex optical effects created by textiles that add beguiling chromatic accents to the discipline and minimalism of the basic colour schemes.

Interior of a Giada storeInterior of a Giada store

The brand has chosen an appropriate location for the show. The garments, with their sculptural and colour effects, will be presented in Milan’s Pinacoteca di Brera, the largest and most important gallery in the city, opened specially for the occasion. The models will be wearing sculptural accessories in cast resin, pieces that are both part of the garments, fastening dresses and coats on the back and appearing on the footwear, and also used as accessories, in the form of brooches, cufflinks, and hardware on the bags.

Pinacoteca di Brera, MilanPinacoteca di Brera, Milan

Giada’s spring/summer 2018 show will take place at 10.30am on Monday 25 September 2017. We’ll be reporting on the collection on this website soon after. See also the Giada website.


Related article: An Interview With Giada's Creative Director Gabriele Colangelo

Related article: Pinacoteca di Brera