Strap on those shoes and head to Baldinini’s boutiques to experience the lifestyle brand’s new collection of fragrances. A longstanding name in comfortable, contemporary and urban chic footwear, the Italian brand is expanding its lifestyle vision with the new Multicolor Leather Straps collection of perfume for men and women.
The collection was first debuted at the TFWA in Cannes 2016, but now the secret is out - well, almost. The fragrances will be available for preview in Baldinini’s special boutiques across Italy and France.
Piano, piano, or ‘step by step’ seems like a proper way to summarize this strategic and intriguing launch.
Under the direction of founder Gimmi Baldinini, and in partnership with global perfumer Paglieri Group, the nose behind iconic concoctions, the historic footwear design house debuts its collection of fine fragrances, just in time for the summer where the days are sweeter and the evenings last longer.
The collection of five Eau de Parfums is designed to suit both male and female chemistry, and introduces a series of infusions that rely on distinct and powerful notes that elegantly express the brand’s manifesto and contribute to the wearer’s wellbeing and energy.
How does the chemistry translate? Intoxicating aromas of the sea, the depth of amber caves, and even an attempt to capture the scent of the colour pink. Each bears a fierce character that the wearer can identify with. Smells like true Italian spirit to us.
The brand’s strong identity is reflected in the innovative packaging, combining intense colours and textural effects that are designed to impact visually and aromatically. The concoctions are placed in bottles that look like jewellery themselves, balancing gloss and matte effects in an elegant and minimalist manner, as would be expected by a renowned Italian design house.
To locate a store near you, visit www.baldinini.com