They are as much a lady’s dream as a moment in a gentleman’s daily life: the shoes that make a statement - whether the couple is making a great entrance, winding down at the end of the day, or trying on several pairs before deciding on the ones that would suit the occasion, their outfit, or simply, their mood. These striking images from luxury Italian maison Baldinini’s 2016-2017 advertising campaign go far beyond footwear to tell the story of a brand that has truly come into its own, from its beginnings in San Mauro Pascoli, 1910, to its foray into the US market, with five strategically-located boutiques in New York, New Jersey and Florida.
Baldinini as a statement
But Baldinini is no stranger to new challenges. Its blend of art and craft since the foundation of its workshops paved the way for genuine innovation in the decades that followed. From the debut of its hand-made clog in the 1970s, to its state-of-the-art factory today, the quality of “hand-made and designed in Italy” distinguishes Baldinini. But there’s more. Any one who loves shoes as much as CEO Gimmy Baldinini should know that they also excite.
“I enjoy turning materials into emotions,” as he explains. So, beyond art, craft, there are also daring combinations of materials, colours and silhouettes, in his collections for men and women every season, available at any one of the 150 boutiques in Paris, Moscow, Beijing, Hong Kong and the Middle East.
In addition to the Bridal Collection which was so warmly received at the Sartoria Italiana per l’Alta Sposa Italia event this past spring, Baldinini’s debut at Pitti Uomo 2016 was another example of a brand that has gone from strength to strength. Over and above footwear, bags, accessories, right down to a new pens collection in partnership with Visconti showcase Baldinini’s far-reaching diversity.