The connection between sports and fashion has long been a familiar trend in fashion – just think of Lacoste, La Martina, Ralph Lauren, Dirk Bikkembergs – but Rossignol have better credentials than most. Their new Apparel division brings high-tech materials to the streets, with impeccable styling and interesting textures. The image that Rossignol are using for their campaign illustrates this injection of sports aesthetics into urban lifestyle, with a touch of irony provided by the ski goggles that look suitably dramatic and would be great protection on smoggy winter days.
For example, the Cesar down jacket (worn by brand ambassador Martin Fourcade, biathlon World Cup winner, 10 time world champion and double Olympic champion) is perfect for both city or mountains, with ultra-warm, breathable insulation duck down (certified sustainable) and a glossy fabric, coated for added strength. The women’s collection features lots of laminated gold, in addition to the company’s brand-signature blue, red and white. Take a look at the slideshow below, and find out more at the Rossignol website.