New Etiqueta Negra store in Milan

Etiqueta Negra polo and sportswear, a brand owned by Indas srl, has made its debut appearance in Italy with its first European own-brand outlet, in Milan. The location is in a trendy street near the Corso Como nightlife district: Via Tocqueville 11.

The new flagship store, which opened on 23 February 2010, has a floor space of 250 square metres. The concept blends seamlessly with the brand's approach: charm, class, and timeless elegance.

The space is remarkable for the style of furnishings and décor, showcasing a fine collection of interior pieces: reproductions of period industrial shelving, a Chesterfield sofa, vintage leather suitcases, car drivers' crash helmets, dashboards, steering wheels, car wheels and lights. A characteristic feature of the structure is the attractive boiserie on the façade and framing the windows.

Centrally positioned in the store is a splendid Porsche 550, the same model that James Dean drove.

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