A closer look at Louis Vuitton’s ‘The Icon and The Iconoclasts’ project

The day has finally come -  Louis Vuitton’s ‘The Icon and The Iconoclasts’ project, in honour of the maison’s 160th anniversary, has been unveiled 

For the project, the French fashion house Louis Vuitton tapped fashion designers Karl Lagerfeld, Christian Louboutin, Rej Kawakubo, architect Frank Gehry, photographer Cindy Sherman and industrial designer Mark Newson to create a series of bags using the brand’s signature monogram print.

Each of the selected iconoclasts has designed a series of luggage sets to celebrate the label’s heritage as a trunk maker.

Here's everything you need to know about the collection:

Christian Louboutin: Shopping Bag Cost:


For the ‘Celebrating Monogram’ project, Christian Louboutin rendered his signature codes to the Monogram, with red, metal studs and feminine bows. The stylish shopping bag is embellished with leather ribbons and a studded outer pocket with a beautiful back panel of red calf hair.

Cindy Sherman: Camera Messenger

Cost: $4,400

For her Camera Messenger, photographer Cindy Sherman was inspired by memories of the colourful hotel labels attached to vintage Vuitton trunks as well as Sherman’s own journey as a photographer. Nine embroidered patches incorporate images from her personal works. The messenger bag features detachable strap and leather handles, making the piece extremely practical.

Frank Gehry:Twisted Box

Cost: $4,400 Architect

Frank Gehry, on the other hand, has designed a more sculptured creation of a bag in Monogram canvas, hence its name Twisted Box, which is surely the most technically challenging piece of the entire “Celebrating Monogram” collection.

With a combination of rigid lines, that is so typical of the Vuitton trunk, and its graceful curves, it really looks a gem to wear. A press of the golden-brass clasp reveals a surprising blue lambskin interior, embossed with a Monogram pattern hand-drawn by the architect himself.

Karl Lagerfeld: Punching Bag Baby

Cost: $3,400

The beautiful “Baby” Punching Bag offers a fresh, feminine allure to the iconic Monogram canvas. Lagerfeld uses a beautifully supple material, which is enhanced with double chain handles in aged golden brass. Thanks to a special tanning process, the cowhide leather trim gives the bag an appealingly vintage feel to it. This is the smallest piece from Karl Lagerfeld’s extravagant Boxing suite.

Marc Newson: Fleece Pack

Cost: $5,900

Industrial designer Marc Newson has created a sculptural backpack. The monogram canvas provides structure while the addition of soft shearling emphasises its biomorphic shape. The rucksack features a spacious central part and a series of pockets, which will keep belongings organised. The bag pack is available in blue and beige.

Rej Kawakubo: Bag With Holes

Cost: $2,790

Rej Kawakubo, inspired by Louis Vuitton’s Sac Plat, has created this interesting piece, called “Bag with Holes.” The insert pouch keeps belongings secure. It has asymmetric, frayed cut-outs and cowhide leather handles and trim.