A faltering economy, wars on two fronts, and immigration issues were the issues American designers had to contend with when they were designing their Spring 2015 collections. Hence, it's not surprising that until the final day of New York Fashion Week, the collections remained to be on the sober yet elegant side, with the beautiful mermaid gowns in lace or jacquard print, black and white as the predominant colour schemes with camouflage greens and silver, based on the new U.S. military uniform.
Interestingly, arising from this very restrained look was a strong "shiny" trend. Executed by using glittery fabric or embellishments, this created a 3D-look effect on clothing, which is a definite turnabout from last season's 2D clothes designed primarily to look good on Instagram and Twitter.
On the subject of Instagram and Twitter, these two social media spheres, together with Facebook have become a new currency in influencing fashion. Because one has to be "trending", thanks to the use of hashtags, fashion houses tapped into the long-time tradition of having celebrities sit front row for additional media coverage, but also included a wide range of influential fashion bloggers and social media gurus, Italian blogger The Blonde Salad is seen on every platform, better dressed than the models and updating every few minutes. As each show commenced, the Twitter-Instaverse became busy not only with the looks on the runway but also with celebrity sightings, and looks from the F-Row.
A multitude of celebrities from relatively un-glamourous shows are emerging as Fashion Week heroes due to their off-screen roles in social media and personal style. Current "It" girl Jennifer Morrison, star of ABC's "Once Upon a Time", Oscar-winner Whoopi Goldberg, the inimitable Paris Hilton and Rihanna, fashionistas rubbed elbows with Miley Cyrus, Nick Jonas, Jaime Chung, Sophia Bush, Bella Thorne, Jesse Metcalfe among others. Presentations and shows were all about colour and embellishment, life and hedonism.
While New York Fashion Week, looked to be tripping at the first hurdle with the untimely death of Joan Rivers in the city, it turned out to be a true to it's American roots: a celebration of both of fashion and celebrity and keeping up with the all important 'social media buzz.'
Read more: Latest from SS15 Fashion Week