Fendi’s latest video features backstage frenzy with Cara, Lagerfeld, Georgia May Jagger & Silvia Venturini Fendi

Fendi’s latest video is aptly called Pure!Brutal!Glamour!

Fendi’s latest video is an excellent way of describing the Italian fashion house’s latest video, created by celebrated fashion film designer Loic Prigent.

For the label’s Fall/Winter 2014-15 fashion show, the video features the backstage frenzy, the collection’s eclectic and luxurious pieces and adrenalin-charged activity, as well as Karl Lagerfeld himself.

Fans will be pleased to see Lagerfeld at the beginning of the video holding Karlito, his furry miniature lookalike bag charm, who is followed by Silvia Venturini Fendi, stylist Charlotte Stockdale and Chairman & CEO Pietro Beccari in action.

And then there’s Cara….

Yes, Cara Delevingne, who walked the catwalk exclusively for Fendi, as well as Georgia May Jagger, can be seen rehearsing. Plus, there's a pre-show prep session on the live-cam drones, that in collaboration with Google, flew over the show, offering an unique aerial view to the digital crowd.

The 2-minute film goes live on fendi.com September 3rd. On the same day, the full version (16’) will be shown on youtube.com/fendichannel.

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