Agent Provocateur reveals its A/W 2014 campaign

A return to the hedonistic atmosphere of the brand's early days

Luxury underwear brand Agent Provocateur has just launched a stunning winter campaign shot by Christian Larson, featuring American Supermodel Missy Rayder, sister of the model Frankie Rayder and former face of Lucky Brand jeans, APC and Clarins, among others.

It takes its inspiration this season from the luxurious excess of the late 1970’s Parisian nightlife where supermodels and millionaires lived every decadent night as though it were their last: "There is a place of glorious excess, where the beautiful people went to bathe in champagne and lay on exotic silken cushions, where tinkling laughter rings out underneath the disco ball, and time is forgotten until the midday sun peeks through the blinds."

In the collection you will find nothing but risqué pieces with luxurious lace, cut-out designs and sexy straps highlighted with bright colours and finished with gold hardware.

From vintage telephones to leopard print rugs and champagne everything from the decadent backdrop of the set to the breath-taking beauty of Missy Rayder emulates the mystery behind the glamorous concept.