When designers go home: Inside Etro Home's Milan boutique

Get set for a cosy autumn with Etro's divine display of homeware at their Brera boutique

It's a fine store in the beautiful Brera district. Etro Home, on Via Pontaccio, is the brand's first home products flagship. It is already an unmissable feature of Milan's top shopping circuit, with its exclusive home textiles, furnishing accessories, and special products available only here, such as the decadent kimonos in silky cotton.


The store has long interior vistas opened up by arches. There is luscious colour on all sides, in the brand's signature Paisley designs and much more. Etro's entire collection of furnishing textiles is available here, in a range that includes its historic fabrics. Leafing through the samples is like a journey back into the history of interior design.

CatHome AI1415 07As well as the special-edition kimonos, best-sellers comprise cushions, and ceramics such as lamps and table-centres. The superb leather settee attracted considerable attention during the store's inauguration in April 2014, with its Paisley design printed onto the surfaces. A capsule collection of furniture, includes tables, beds, sofas, armchairs and a console, all with the bright, sophisticated Etro colour highlights. Even for the larger items, purchasing is made easy because the store can deliver all over the world. Smaller products include couture perfumes, home fragrances, perfumed candles, and gaming accessories.

Whatever you're looking for, you'll enjoy the visit. Etro is like the Italian Renaissance transposed into contemporary style, and Etro Home provides a very accessible demonstration, aptly at the heart of Milan's art district.